The Boardwalk Art Show has been included within Travel + Leisure‘s (12,288,741 UMV) roundup, “Best Things to Do in June Across the U.S.” T+L has a combined social media following of 8,856,909.
Virginia Beach was also recently listed as a top 10 summer travel destination by MSN Lifestyle (482,657 UMV). This piece was developed from TripAdvisor’s Vacation Rentals research and gives a nod to families within our drive markets looking for the perfect summer getaway. MSN Lifestyle has a combined social media following of 177,243.
Tiffany in Marketing Communications spoke at the industry’s Director of Sales (DOS) breakfast this morning about how the MarComm team is supporting the M&C team. Highlights include major focus areas, goals, strategies and tactics and examples of creative services. She also provided ways for industry partners to help.
Dave Hansen opened the meeting with a plea for support of the American Red Cross Blood Drive and the 20th Annual Mayor’s Cup Challenge
City’s operating budget passed two weeks ago which included our raises. Dave indicated the CIP Budget “looks for a balanced solution”, especially with regard to storm water management. He said, “Climate change is real. Storms are more intense. Sea level rise is happening. The engineered systems we have will someday be overcome.”
Dave gave credit for Tom Nichols work on developing 7 options for the replacement of City Hall Building 1. There will be a number of public meetings over the next few months.
Acting Chief Dave Hutcheson announced that 90 firefighters representing 40 teams competed in the Fire Fighter Challenge at Mt. Trashmore last week.
Police representative showed a video clip from the documentary “Fallen” about police officers killed in the line of duty. Virginia Beach will be the third City showing this film. Friday May 26, VA Aquarium theater. 5:30 & 7:30 showings.
EMS Chief Ed Brazle noted that this is EMS week and hoped everyone has seen television commercials and mailings and other ads.
Deputy Chief thanked several agencies for their assistance in cleaning up the fuel spill from Oceana’s fuel farm. The collection phase should be complete this week followed by the remediation phase next week. Note – VBCC long time RV Show promotor Susie Dodd was featured in this morning’s Pilot. Property around her island home was severely impacted.
Donna Mickley – Member Survey Coordinator discussed a number of action items as a result of the member survey, including,
Inclusion and Diversity training will be required of new hires and 5 year updates for everyone
Consider pay increases for employees in the early part of the budget planning, not the end
Deputy City Managers and Directors are conducting sensing sessions annually to see what’s working in their departments and what’s not.
Re-evaluate 360 degree evaluations of managers
Emphasize we are a learning organization – be innovated, learn from mistakes
Investigate internal postings for jobs
Further develop citywide mentorship program
Be honest & transparent – Explain the “why” behind decisions. Then think about how we deliver the message.
Brad presented CVB 101 – What his department does
Explained what a destination marketing organization (DMO) is, and does
Defined travel industry as an export industry, sustainable and renewable (people can’t take the beach with them, so the product doesn’t diminish), and that it needs community support
4 million visitors to VB annually
$1.4 billion in visitor related spending
$122 million collected in state and local taxes
Showed the following videos: Advocacy, French Canadian visitor commercial, and other commercials.
The CVB Sports Marketing team welcomes the National High School Coaches Association Duals Wrestling Championship to the Virginia Beach Convention Center, Mat 26-29. As one of the largest duals wrestling events in the country, this event features 366 teams, more than 5,300 participants and 58 wrestling mats running simultaneously. For more information on the NHSCA Duals Championship, log onto www.NHSCA.com If you would like to check out the wrestling action this weekend at “The Battle at the Beach,” be one of the first 10 people to email firstname.lastname@example.org and we will leave tickets for you at the Will Call Window inside the VB Convention Center. Deadline to email is Friday, May 26th at 12 noon.
The Tourism Unit hosted a German Travel Writer in late 2016 and as a result he has published the attached article. The article was published on 5-13-17 in the travel section of the German regional daily newspaper “Mittelbadische Zeitung” (circulation: 49.445). The ad value of the article is over 10.000 US-Dollar. This is the first of his articles he is writing on our behalf.
The Marketing Communications team has been busy working on the new CMS for VisitVirginiaBeach.com with the Simpleview team. Here is a quick 10 minute video on where we are to date, to include wireframes and digital style guide.