To increase our visibility in the German speaking market and to intensify the relationship with our customers, we have implemented a German Facebook fan page “Entdecke Virginia Beach.” The page provides basic information in German about Virginia Beach and a link to the German Virginia Beach website, where more detailed information in German language can be found. We have created a first photo album to show how to “live the life”. in Virginia Beach. It is planned to upload destination videos as well. Regular posts will provide information about current events, new and all-time-favorite attractions and more. Therefore some of the posts of the English fan page will be translated into German, others will be created specifically for the German market.