As the state’s “Virginia Is For Lovers” campaign celebrates its 50th year, the Virginia Beach CVB is especially proud to share that a beautiful shot of our famous boardwalk was one of four photos selected to grace the cover of the 2019 Virginia Vacation Guide. According to the state tourism office, destinations which are chosen best represent Virginia’s wide array of travel products. Each year a mountain location, a coastal destination and one other relevant attraction/destination are selected. This year’s locations correlate with feature stories within the Guide, part of the content strategy to feature informative stories about Virginia travel experiences that interest travelers. The Virginia Beach cover is representative of the Guide’s feature story “Fun on the Water: Best Beaches in the State.” The other covers this year feature Dody Ridge, Montvale (outside of Roanoke) and Monticello. This summer, a special edition cover will feature “50 Years of Love – celebrating 50 years since the inception of the iconic ‘Virginia is for Lovers’ brand.” There will soon be 275,000 of the guides in circulation, distributed through the 13 Virginia Welcome Centers, AAA offices, local/regional Visitor Centers and a variety of bulk requests.
The CVB MarComm team is excited to welcome Lauren Thorstensen to the CVB family! Graphic designer Lauren Thorstensen received her Bachelor of Fine Arts degree in Communication Design from the Pratt Institute in Brooklyn, N.Y. After interning at Seventeen magazine and being a lead designer for an e-commerce security systems company, she traveled back to Virginia Beach and previously served as photo editor and a lead designer at VistaGraphics.
Inspired by the world around her, she aims to create new ideas for innovative design. Lauren will start with the CVB shortly! We look forward to you meeting her.
Check out her design portfolio here:
Thanks to everyone who coordinated and participated in a joint diaper shower for Lauren and Tiffany this week! We love our CVB family!
The CVB is working closely with Allegiant Airlines to collaborate on marketing initiatives to raise awareness of new, direct in-bound flights from key target markets of Cincinnati and Cleveland for Summer 2019.
Earlier this week Allegiant Airlines announced twice-weekly service to Cincinnati/Northern Kentucky International Airport and Cleveland Hopkins International Airport from Norfolk International beginning June 7. Allegiant said the new routes will bring an anticipated 4,000 passengers to Hampton Roads and the Outer Banks annually. The distance between destinations is a significant factor in choosing to enter a market; Cincinnati is about a 600-mile drive to Virginia Beach — a distance that is a tipping point at which many people would rather fly. Allegiant began flying from Norfolk in October 2017.
Sally, Dawn and Betty Cartwright of AALAS (American Association for Laboratory Animal Science) at PCMA Jan 6-9, 2019 in Pittsburgh, PA during closing night at Heinz Stadium!
The hotel and restaurant associations, along with the VB Convention and Visitors Bureau, were honored to give back to the workforce that continually gives to others. The Hospitality for the Holidays campaign once again provided gift cards to 43 deserving individuals who were nominated for some extra cheer this season. The generosity of attendees at the annual Hospitality Party held on December 5, 2018, along with donations from the VBHA Board, ensured each nominee received a minimum of $100 in gift cards. THANK YOU to all those who nominated an individual and for those who provided a gift.
I am pleased to announce Erin Goldmeier, the current PR manager for Visit Norfolk, has accepted the PR position with the Virginia Beach CVB and will start January 31st. Her last day at Visit Norfolk is January 16.
Erin has been doing media relations for Visit Norfolk since 2007 and also serves as a freelance writer for several publications: The Virgin Atlantic blog, Culture Trip, VegNews, VegWorld, Lady Freethinker, Convention South, Smart Meetings and others. Topics range from travel stories and city guides to animal rights and vegan fashion and beauty. She has secured DMO media coverage in outlets such as The New York Post, Washington Post, Chicago Sun-Times, Atlanta Journal-Constitution, Baltimore Sun, Men’s Health, National Geographic Traveler, Budget Travel, The Washingtonian, Examiner.com, Philly.com, Boston Globe, The Times-Picayune, Toronto Sun and Huffington Post.
I’ve worked with Erin over the years and I’m so happy that she will be part of our CVB MarComm family primarily working on out-of-market media relations. In addition to collaborating with each business unit, she will hit the ground running in February preparing for VTC media blitz desksides in Charlotte and DC, launching Toronto coverage opportunities and working on sports center industry publication coverage.
Thanks in advance to all for your help onboarding her and making her feel welcome!