The Virginia Beach CVB is gearing up for the launch of its warm weather leisure tourism advertising campaign and “Canada Weeks” for international travelers, scheduled to start early February. Leisure media placements include broadcast/cable/digital TV, social media and brand partnerships with USA Today, Thrillist, iExplore, Blue Ridge Outdoors, NBC Sports World of Fishing and Buzzfeed. Seventeen markets are targeted for messaging including major cities such as New York City, Washington DC, Boston, Philadelphia, Pittsburgh, Columbus, Cleveland and Cincinnati, OH, and Quebec.
