Live The Life
Congratulations to CVB Social Media Superstar Kasey Moore on her recent engagement. Her fiance, Jeff, popped the question at a surprise party. When Kasey said yes, he “put a ring on it!”
Please congratulate Kasey when you next see her and check out her beautiful ring, too.
Please help us in congratulating Teresa Diaz, who has completed New Supervisor Training! She will be supervising Curtis Weaver, our CMS Specialist.
Congrats, T!
CLICK HERE to view excerpts from the new brand campaign, “Get Your Virginia Beach On!” as well as some looks at creative style guide executions from the new Simpleview CMS. Enjoy!
Please join us in congratulating our VP of Marketing Communications, Tiffany Russell, for her big achievement in receiving her Certified Destination Management Executive (CDME) Credential at this week’s Destination Marketing Association International (DMAI) annual convention in Montreal. The CDME is the tourism industry’s highest educational achievement – focusing on senior executives of destination organizations who want to advance their careers, the curriculum concentrates on vision, leadership, productivity and the implementation of business strategies. Graduates of the program are equipped with the knowledge needed to adapt and manage the increasing change and competition facing the industry.
Congratulations, Tiffany!!
Virginia Beach has been listed as one of “America’s Most Adventurous Cities” in Men’s Health. The most populous cities in the nation were analyzed to see which places carry a sense of adventure. Rankings were then determined by Men’s Health‘s in-house criteria, with VB taking seventh place!
The article ran in both print and online. PDF attached. Men’s Health has a circulation of 1,852,715 and receives 10,841,220 unique monthly visitors. The publication has a combined social media following of 13,989,619.
http://www.menshealth.com/guy-wisdom/most-adventurous-cities/slide/4
What is your favorite TV show? Friends! Netflix has all 10 seasons so I’ve been binge watching
What do you love the most about Virginia Beach? The beach of course! Biking to the beach and relaxing on the sand is my favorite way to decompress after a long day.
What surprises you the most about the CVB? I’ve been pleasantly surprised with how genuinely kind and helpful everyone has been! I’ve felt so welcomed, thank you!
What project are you most looking forward to in your new role? I’m really looking forward to creating our Social Media Calendar! It’ll be a great way for everyone to see what we are currently working on and what our goals are.
What is your biggest pet peeve? Littering! We live on such a beautiful planet and I wish everyone wanted to keep it that way.
If you could take a vacation anywhere, where would you go and why? The Four Seasons Resort in Bora Bora. I would love to wake up in a tropical paradise surrounded by turquoise water.
What is the one thing you want staff to know about you? I always have gum so if you need any, swing by!
Please welcome Curtis Weaver, who joined our team this week as a Marketing Communications CMS Specialist!
Let’s get to know him a little better:
Lately, I have been hooked on the new summer game shows that have been coming out recently. Shows like Beat Shazam and Love Connection are some of the ones I have been tuning into when they air.
One of my favorite aspects of Virginia Beach is how diverse the city is. You can drive around the area and go from beach to city to farm land. All of the areas are diverse and beautiful. Not only is the landscape diverse, but the people are as well!
What surprised me the most is how open everyone is here at the CVB. They are warm and welcoming and answer any question I have asked just as such. They have also done a great job at making me feel a part of the team from the minute I started.
I am excited to start working with our external clients in helping make great posts and photos to put on our new website. By doing this, it will help make our city stand out as a great vacation spot to future visitors.
My biggest pet peeve is a tie between two different ones. First, it is when people do not respect someone’s opinion just because it is not their own. The other is when someone tells you they will take care of something and they do not follow through.
I have always wanted to go to Ireland. The stories and tales from the area intrigue me. I have also always wanted to go and kiss the Blarney Stone.
I love movies. Currently in my collection, I own over 800 movies on DVDs.
I wanted to share this article with the CVB to help everyone understand what is going on at the national/international level regarding our industry. I think this speech given by Loews Hotel CEO at NYU’s International Hospitality Industry Investment Conference is well spoken and easy to understand. It basically asks the industry for three calls to action:
http://www.scps.nyu.edu/about/newsroom/news/2017/loews_hotels_co_chai.html
While it is easy for us to get lost in the day to day of our work, we must not lose sight of bigger issues at play if we are to continue serving locally as subject matter experts on the travel industry.
Tiffany
Good afternoon!
We wanted to pass along several exciting hits we’ve received—please see below for details.
USA TODAY:
USA Today has shared the best beaches to explore and enjoy in Virginia Beach, including a “photo tour” of experiences. The outlet has covered a “best beaches” feature for several states, so we’re very happy to see Virginia Beach make up the piece in its entirety, as well as see our key messaging points.
USA Today has 36,693,647 unique monthly visitors and 12,368,554 social media followers. Additionally, this article was distributed through USA Today’s subsidiaries across the U.S.
https://www.usatoday.com/story/travel/destinations/2017/06/01/virginia-beaches/102354548/
ENDLESS VACATION:
We worked with Zach Patton, writer for Endless Vacation, back in December on his “Weekenders: Beyond Williamsburg” piece, and we’re excited to share that it’s out! (Link below) Virginia Beach wraps up the article with New Earth Farm and the ViBe Creative District.
The piece will also run in the Summer 2017 digital issue/ app. Endless Vacation receives 73,720 unique monthly visitors online and has a circulation of 1,834,277.
http://endlessvacation.com/beyond-williamsburg/
BALTIMORE MAGAZINE:
More love from Baltimore! Virginia Beach made Baltimore Magazine’s roundup of 12 destinations where “H20 is the way to go.” We’re happy to see that they took our messaging when describing Virginia Beach as vibrant and diverse; the piece also covers some of our favorite places to stay, eat, drink and do.
PDF attached. The article will run online after June 12 at http://www.baltimoremagazine.com/issue/june-2017
Baltimore Magazine has a circulation of 61,474 and receives 152,929 unique monthly visitors online.
The Boardwalk Art Show has been included within Travel + Leisure‘s (12,288,741 UMV) roundup, “Best Things to Do in June Across the U.S.” T+L has a combined social media following of 8,856,909.
Virginia Beach was also recently listed as a top 10 summer travel destination by MSN Lifestyle (482,657 UMV). This piece was developed from TripAdvisor’s Vacation Rentals research and gives a nod to families within our drive markets looking for the perfect summer getaway. MSN Lifestyle has a combined social media following of 177,243.
http://www.travelandleisure.com/trip-ideas/best-things-to-do-in-june-in-america