Live The Life
You’ve been BOO’d by the CVB Culture Team!
The team worked hard to pack over 150 Halloween goodies bags for the CVB and VBCC staff members. They also included treats for the boys and girls of Commonwealth Challenge Youth Academy, an alternative education program providing values, skills, and self-discipline to teens in Virginia. Many of these cadets are often seen assisting with large setups and room flips around the VBCC!
The 2020 Census Complete Count Committee serves as a local “census ambassador” group that plays an integral part in ensuring a complete and accurate count of the Virginia Beach community in the 2020 Census. Kelsey is on the 2020 Census Media/Communications Subcommittee working to develop a marketing strategy to encourage 100% census participation. This is a city department-wide committee and we are happy to have Kelsey from the MarComm team selected for this important task!
Check out these behind-the-scenes photos from the Group Tour photoshoot this week! Here’s also a sneak peek at a new group tour collateral item designed by MarComm graphic designer Lauren Thorstensen for Jim Coggin. Enjoy!
PR Director Erin Goldmeier recently went to New York City to meet with 10 editors, writers and influencers to promote Virginia Beach. As a result, secured immediate placement in Facilities and Destinations Magazine, a social media takeover opportunity on Instagram with @tripsavvy, and interest from three outlets to visit Virginia Beach on individual FAMs. Congrats Erin!
Graphic designer Lauren Thorstensen and Content Manager John Mayer are excited to reveal the new lookbook in just a few weeks! Here’s Lauren providing you a sneak peek of the new cover.
What do visitors have to say about the lookbook? Here are the responses from out-of-market consumer research focus group testing:
“This was very useful. I’ve been to Virginia Beach before and I didn’t know there was this much to get into.”
“This shows me I was too narrowly focused in my opinions of Virginia Beach. I was thinking of the city by the name, yet this addresses the whole coast.”
“The pictures were great. The images did a great job of standing out. The people featured in the ads didn’t look like actors, but actual visitors.”
“After seeing this I would consider visiting again, but to a different district. I would love to check out the hiking!”
“I like the Lookbook. It has been about the only thing that has made me think I should check out Virginia Beach, because it has some stuff North Carolina and South Carolina beaches don’t.”
“Much different feel than then in the ads or the radio ad. It’s a nice, comprehensive guide that makes me what to go.”
Recently, Lauren Townsend on the MarComm team served on the panel of Virginia Department of Education CTE Program for opportunities in Tourism Hospitality Marketing Curriculum. Thank you Lauren for providing your expertise in this area to benefit our future generations of tourism leaders!
Tiffany Russell on the MarComm team recently presented tourism marketing efforts surrounding Virginia Beach history offerings to two historic homes groups (the historic homes have now been moved under Cultural Affairs). See the presentation here:
https://drive.google.com/file/d/1LW-SpJyoQd6YNob3wVjqQ1z2d_Y5ja_V/view
The MarComm team has been busy working on a new locals advertising campaign that launched this week called “Rediscover Virginia Beach.” Check it out!
https://drive.google.com/file/d/1M1mRtHcpT1qPZOGrrwCU-dQBJ3ycQq0n/view?usp=sharing
Would you trust your event with this team? Of course! Members of VBCC’s Event Services team were out in full force at the Hampton Roads Chapter of the International Live Events Association at New Realm Brewing October 16th. Scarecrow Amanda Pratt won first prize in the costume contest followed by Rock Star Bernstein who took second.
