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VB Listed in Men’sHealth Poll of America’s Most Adventurous Cities

Virginia Beach has been listed as one of “America’s Most Adventurous Cities” in Men’s Health. The most populous cities in the nation were analyzed to see which places carry a sense of adventure. Rankings were then determined by Men’s Health‘s in-house criteria, with VB taking seventh place!

The article ran in both print and online. PDF attached. Men’s Health has a circulation of 1,852,715 and receives 10,841,220 unique monthly visitors. The publication has a combined social media following of 13,989,619.

http://www.menshealth.com/guy-wisdom/most-adventurous-cities/slide/4

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No Summer Vacation at the VBCC

The past few weeks have seen a lot of finales at the VBCC.  The VBCC hosted the City of Virginia Beach School’s graduation ceremonies with approx. 5,000 students from all high schools as well as South University’s commencement ceremony. Then the following week saw the Virginia Beach Schools Retirement Banquet honoring retirees from the school system.  But with these endings comes other beginnings!  Access College held a scholarship luncheon awarding almost $1 million in scholarship money to 184 students from local schools across the Hampton Roads area.  Each of the students was awarded $5,000 toward their college education. Congratulations to all the graduates, retirees and scholarship recipients!

vbcps grad Access vbcps retirement south

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VBCC Tests Their Electricity Load Shedding Abilities!

Last week, the Convention Center’s participated in the CPower Emergency Demand Response program (i.e. – the Electricity Load Shedding Event).  The event began at 1:00 p.m. on Thursday tested the facility’s ability to reduce electricity demand in the event of a power shortage.  CPower is working with the electricity conglomerate PJM to manage the electricity grid in all or parts of Delaware, Illinois, Indiana, Kentucky, Maryland, Michigan, New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee, Virginia, West Virginia and the District of Columbia.  PJM operates a competitive wholesale electricity market and manages the high-voltage electricity grid to ensure reliability for more than 65 million people.

Check it out!

2017-06-22_LoadSheddingTest

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VB Presence Grows in Chinese Social Media Platform, Weibo

The Virginia Beach tourism Weibo social media account recently secured 557,618 followers thanks to more than 1,100 posts promoting the “Live the Life” vacation brand. The Pacific Asia Travel Association, which analyzes international travel and tourism trends in the Asia-Pacific region, forecasts that nearly five million Chinese travelers will visit the U.S. each year by 2020 with an annual growth rate of about 13 percent during the next five years. By 2020, China will be the largest international source market for the U.S. excluding Canada and Mexico. This will cause a pivotal shift in the visitor pie chart that has been dominated by Japan and the U.K. for decades. In 2016, the Chinese traveler market was the number one market for the Capital Region USA with more than 300,000 Chinese arrivals. It is important for Virginia Beach to have this rapidly growing market as a focus in its International marketing strategy. China currently ranks in the top five markets visiting our region. Showcasing unique experiences, here is a sampling of the CVB’s recent social media efforts in China to raise awareness of Virginia Beach as a fun, world-class leisure vacation destination.

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CVB Familiarization Tour

The Convention and Visitors Bureau’s Meetings and Conventions sales team recently hosted 10 meeting planners from across the United States for a familiarization tour of Virginia Beach. These tours incentivize planners to consider Virginia Beach as a destination for their upcoming meetings & conventions. On the final day of their tour, they were introduced to the ViBE Creative District where they had a chance to meet and speak with local ViBE representatives, learn about our emerging creative arts and cultural district. As their day winded down, they excitedly joined in an activity designed to allow them to leave a creative mark on our city. Here they are seen in front of their work: a unique geometric mural which now hangs in the ViBE district parklette.

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VB SPORTS MARKETING HAS BUSY WEEKEND ON TAP

VB Sports Marketing will be hosting three events this weekend in the Princess Anne Commons area  of Virginia Beach including the US Field Hockey Club Qualifier, featuring  an estimated 480 athletes/810 spectators at US Field Hockey Training Center, the 8th Annual Beach Bash Lacrosse Tournament at the Princess Anne Athletic Complex with 1,000 athletes/1,000 spectators and 400 athletes/700 spectators at the Princess Anne Athletic Complex for Baseball Youth Majors.

In FY17 VB Sports Marketing hosted 55 events in the Princess Anne Commons area which had an estimated total attendance of 117,714 and 29,749 hotel room nights. Thank you to our partners at the Princess Anne Athletic Complex/Virginia Beach Parks and Recreation Department, the Hampton Roads Soccer Complex, Virginia Beach Fieldhouse, YMCA/TIDE Swimming, Virginia Beach SportsPlex and the US Field Hockey Regional Training Center for recognizing the value of sports tourism and assisting with providing award-winning customer service.

If you or someone you know attends a championship sports event somewhere else in the US that you think would be a great fit for one of the awesome venues in the Princess Anne Commons Area, please reach out to the VB Sports Marketing team at 757-385-6673.  Help is bring more great events to the City! For more information about VB Sports Marketing, please log on to www.vbsports.com.

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New Hire Spotlight – Kasey Moore

What is your favorite TV show? Friends! Netflix has all 10 seasons so I’ve been binge watching

What do you love the most about Virginia Beach? The beach of course!  Biking to the beach and relaxing on the sand is my favorite way to decompress after a long day.

What surprises you the most about the CVB?  I’ve been pleasantly surprised with how genuinely kind and helpful everyone has been! I’ve felt so welcomed, thank you!

What project are you most looking forward to in your new role?  I’m really looking forward to creating our Social Media Calendar!  It’ll be a great way for everyone to see what we are currently working on and what our goals are.

What is your biggest pet peeve?  Littering! We live on such a beautiful planet and I wish everyone wanted to keep it that way.

If you could take a vacation anywhere, where would you go and why? The Four Seasons Resort in Bora Bora.  I would love to wake up in a tropical paradise surrounded by turquoise water.

What is the one thing you want staff to know about you?  I always have gum so if you need any, swing by!