DLM Notes and Brad’s Presentation

The notes from Wednesday’s DLM Meeting, at which CVB Director, Brad VanDommelen, presented, follow.

CLICK HERE to view Brad’s presentation.

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Summary of May 24th Department Leadership Meeting

  • Dave Hansen opened the meeting with a plea for support of the American Red Cross Blood Drive and the 20th Annual Mayor’s Cup Challenge
  • City’s operating budget passed two weeks ago which included our raises. Dave indicated the CIP Budget “looks for a balanced solution”, especially with regard to storm water management. He said, “Climate change is real. Storms are more intense. Sea level rise is happening. The engineered systems we have will someday be overcome.”
  • Dave gave credit for Tom Nichols work on developing 7 options for the replacement of City Hall Building 1. There will be a number of public meetings over the next few months.
  • Acting Chief Dave Hutcheson announced that 90 firefighters representing 40 teams competed in the Fire Fighter Challenge at Mt. Trashmore last week.
  • Police representative showed a video clip from the documentary “Fallen” about police officers killed in the line of duty. Virginia Beach will be the third City showing this film. Friday May 26, VA Aquarium theater. 5:30 & 7:30 showings.
  • EMS Chief Ed Brazle noted that this is EMS week and hoped everyone has seen television commercials and mailings and other ads.
  • Deputy Chief thanked several agencies for their assistance in cleaning up the fuel spill from Oceana’s fuel farm. The collection phase should be complete this week followed by the remediation phase next week. Note – VBCC long time RV Show promotor Susie Dodd was featured in this morning’s Pilot. Property around her island home was severely impacted.
  • Donna Mickley – Member Survey Coordinator discussed a number of action items as a result of the member survey, including,
    • Inclusion and Diversity training will be required of new hires and 5 year updates for everyone
    • Consider pay increases for employees in the early part of the budget planning, not the end
    • Deputy City Managers and Directors are conducting sensing sessions annually to see what’s working in their departments and what’s not.
    • Re-evaluate 360 degree evaluations of managers
    • Emphasize we are a learning organization – be innovated, learn from mistakes
    • Investigate internal postings for jobs
    • Further develop citywide mentorship program
    • Be honest & transparent – Explain the “why” behind decisions. Then think about how we deliver the message.
  • Brad presented CVB 101 – What his department does
    • Explained what a destination marketing organization (DMO) is, and does
    • Defined travel industry as an export industry, sustainable and renewable (people can’t take the beach with them, so the product doesn’t diminish), and that it needs community support
    • 4 million visitors to VB annually
    • $1.4 billion in visitor related spending
    • $122 million collected in state and local taxes
    • 12,900 jobs
    • Showed the following videos: Advocacy, French Canadian visitor commercial, and other commercials.

Sports Tourism Shines on Memorial Day Weekend

The CVB Sports Marketing team welcomes the National High School Coaches Association Duals Wrestling Championship to the Virginia Beach Convention Center, Mat 26-29. As one of the largest duals wrestling events in the country, this event features 366 teams, more than 5,300 participants and 58 wrestling mats running simultaneously. For more information on the NHSCA Duals Championship, log onto www.NHSCA.com  If you would like to check out the wrestling action this weekend at “The Battle at the Beach,” be one of the first 10 people to email nhelman@vbgov.com and we will leave tickets for you at the Will Call Window inside the VB Convention Center. Deadline to email is Friday, May 26th at 12 noon.

Tourism Unit hosts German Travel Writer

The Tourism Unit hosted a German Travel Writer in late 2016 and as a result he has published the attached article.  The article was published on 5-13-17 in the travel section of the German regional daily newspaper “Mittelbadische Zeitung” (circulation: 49.445). The ad value of the article is over 10.000 US-Dollar.  This is the first of his articles he is writing on our behalf.

Mittelbadische-Virginia Beach article 2017

 

Congrats, Rhonda!

Rhonda Powell and her supervisor Susan Riley celebrating Rhonda’s recent successful completion of a Writing Essentials course at the Adult Learning Center.

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Please join us in congratulating Rhonda!

Simpleview CMS Update

The Marketing Communications team has been busy working on the new CMS for VisitVirginiaBeach.com with the Simpleview team. Here is a quick 10 minute video on where we are to date, to include wireframes and digital style guide.

 

Need Marketing and Communications Support?

In an effort to increase transparency, streamline requests and serve you all best as our internal “clients”… The VBCVB MarCom Unit is pleased to share with you the FY18 Marketing Communication Unit’s process for requesting services, including:

  • Requesting help with a marketing/PR/advocacy project
  • Requesting edits to the website
  • Viewing marketing budgets for all units
  • Viewing status reports for all units
  • See our photo assets
  • Viewing the employee blog and submitting content
  • Viewing social media channels, calendars and editorial content calendars

All of these items are now saved in CVB Sharepoint!

Please save the following link in your Favorites toolbar:

Marketing Communications Sharepoint site

We’ve also put together a 20 minute training video on how to request help and use this site. If you are unable to access Sharepoint, please contact your appropriate IT team member.

CVC Returns

VBCC is trading in singlets, hair bows and super heroes for the latest in veterinary medicine.

CVC, a UBM Americas Veterinary brand is presenting a Veterinary Continuing Education conference and trade show at VBCC May 18-21. Over 3,400 veterinarians, vet technicians, practice managers and suppliers to the industry will fill hotels from the oceanfront to Town Center. CVB staff will be assisting at shuttle stops all over town! Here’s a look at the load in:

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Congratulations, Maria!

Please join the Tourism Team in Congratulating Maria Aragon on winning the Public Service Award at the 2017 National Hospitality Awards Luncheon.  The award appropriately reflects the endless hours you have dedicated to your job and the quality of work delivered.  Your attention to detail and communication skills are to be commended!

On behalf of our team and the VBCVB, we wish you unlimited success in the future.

Ron, Kelli, Jim, Scott, Lorri and Audra