As we celebrate the one year anniversary of Three Beaches, One Vacation, here is an update on some upcoming unique leisure marketing activities.
Leisure Marketing Update: April/May
– The CVB will be “taking over” the following malls and metro stations in April 2015 to continue raising awareness of Virginia Beach’s “Three Beaches, One Vacation” message.
– Washington DC – Metro Station Saturation (Pentagon City DC) and Shopping Mall Area Takeover
– Philadelphia – Shopping Mall Area Takeover
– New York City: Garden State Plaza Mall Area Takeover
Additionally, a press event with Coastal Living magazine is scheduled for May 10 in New York City. Tiffany will be travelling with John and Travis to attend the event and pitch travel writers. Coastal Living will be theming a dedicated space in the new Time building as “Three Beaches” and several local purveyors will be attending to showcase all things “uniquely VB.” We can’t wait to show you photos!
Finally, TV is running our advertisement in the following markets: Baltimore, Raleigh, Richmond and Boston. Don’t be surprised if you get calls from friends and family saying, “I saw your commercial on TV today!”