CVB Life Employee Blog

Many people are asking how the Go Beachless campaign is performing. Below are some statistics Brad recently shared with a Town Center stakeholder that show the impact the campaign is having.  We thought you would like to see different ways marketing evaluates media performance.

-MarComm

 

“The new campaign has certainly met its objective of being a disrupter in the marketing space and it seems to be creating a lot of intrigue about Virginia Beach causing people to look further – which is what we wanted this campaign to do.  Below are some web stats from when the campaign began (March 1) through yesterday compared to the prior year.

 

Users  +92.81%

Sessions  +96.37%

Page Views  +68.67%

 

Our highest age demographic is in the 25-34 and 35-44 age range at +84.16% and +77.70% respectively.  Attracting a younger demographic has been a goal.

 

In our core markets where we are running the campaign:

 

VA  +68.99%

NC  +132.03%

PA  +101.09%

NY  +75.17%

DC  +81.47%

OH  +112.63%

 

Both NC and OH are newer markets for us so we are excited to see significant activity growth in those markets.

 

As far as source of traffic we are seeing growth in all areas:

 

Organic  +76.29%

Paid Search  +166.10

Social  +655.05%

Direct  +133.29%

 

The Town Center page has also seen growth of 15.72% in page views.

 

We also just received our latest DestiMetrics report that is showing hotel room booked for the month of March compared to last March for all future arrival dates is up by 16.5%.

 

As you know in marketing it is often difficult to point to any one marketing tactic or campaign to measure results, so I can’t say that this new campaign is the exclusive contributor to this growth although we are seeing a lot of traffic being generated to the campaigns landing page.  In addition to this campaign, we have had consistently more advertising in the market the past couple of years that is building more awareness and hopefully creating more traffic to our site and more bookings into the destination.  We have improved our SEO of our site over the past year.  We’ve taken more marketing activity in-house over the past year with more focused tactics.  So, I think there are a lot of things that have contributed to the year over year growth – but I’m sure that the intrigue of this new campaign has driven a lot of this traffic.”

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Signs of something happening in Virginia Beach. Good progress was being made on the main stage Friday morning at 5th Street and pole banners have appeared along 19^th Street.

 

A couple of CVB retirees were seen in the halls of VBCC Friday afternoon. Parking Office originals Richard Petty and Milt Woodhouse, from the days when Resort Management also managed parking. Both were here visiting the Gun Show.

Earlier this week, CVB PR Team Erin Goldmeier & Teresa Diaz assisted Brian Solis with an interview with Janet Roach of WVEC Ch. 13. The station will be airing a news series about SITW during the week leading up to the festival. The news team also captured CVB employees at work preparing for the big weekend.

Here are some photos from the Lunch & Learn

 

On April 15^th the CVB Culture Team members,  Karen Ovalle & Michele Ogonowski held a fun & interactive “Health:  Myths & Facts” Lunch & Learn event.

On April 15th the CVB Culture Team members, Karen Ovalle & Michele Ogonowski held a fun & interactive “Health: Myths & Facts” Lunch & Learn event.

They were joined by members of the Paleo To-Go team, who presented valuable real-life info on meal prepping, the Paleo Diet…and there were even a few samples for us to try!

We gave away two gift cards for this fun & interactive event:
1st Place – Sally Noona
2nd Place – Erin Goldmeier

Congratulation Ladies

CVB Culture Team LUNCH & LEARN
“Health: Myths & Facts” and Paleo To-Go
Mon, April 15th, 2019
12:30pm – 1:30pm
CVB Board Room

 

 

Erin Goldmeier & Teresa Diaz of the MarComm team worked with the City Central Communications Office for the Something in the Water/CBW Community Meeting “Logistics for Locals” held at the VBCC on Tues., 4/8.

More than 600 citizens heard from VB City Councilman Aaron Rouse and other city officials and festival organizers about logistics for the inaugural event which is three weeks away. More than two dozen questions from the audience –ranging from the use of city buses to safety concerns – were addressed during the 1.5 hour gathering.

Employee Spotlight- Jacki Perry

Here are a few blog posts that were published on the Visit Virginia Beach Blog recently. Please feel free to share these with your clients or on your own social media channels.

Things to Do in Virginia Beach this April

Celebrate the Spring at Virginia Beach’s Rudee Inlet

5 Places for a Craft Night in Virginia Beach

Things to Do With Your Dog this Spring in Virginia Beach

8 Things to Do on a Rainy Day in Va Beach

 

• Adventure Works Wetland Zip Line Park, Located behind KOA Campground, 1304 Prosperity Lane.  757-216-9891. https://adventureworks.com/adventurepark-virginia-beach/
• Simply Steamed – 2545 Sandpiper Rd (10.03 mi) Sandbridge Beach, Virginia 23456.  (757) 301-8553 https://www.facebook.com/445521465614914/photos/449574075209653/ https://www.youtube.com/watch?v=havEtajDkuc

http://princessanneindy.com/2015/08/04/simply/

 

• ADVENTURE PARK AT THE CAPE with ZIP LINES

Cape Henry Racquet Club will be adding an ADVENTURE PARK with three (3) Zip Lines by Easter 2019.

There will be seven (7) elevated trails located in the wooded area next to the East Court with Zip Lines going across the three (3) outdoor tennis courts to a landing pad near the water area behind the indoor tennis building.

Recently Cape Henry Racquet Club manager, Beth Gregory, tested various zip lines and elevated trails.

Participants of the Adventure Park will be educated on tennis etiquette and tennis players will have the opportunity to call lets if a Zip Liner interferes with play.

The Adventure Park at The Cape will be great for groups events, environmentally friendly, and builds self-confidence.

Email Darryl Cummings darryl@cummingsathletics.com for naming right and sponsorship opportunities for the Adventure Park at The Cape.

 

1. Employee name: Tonya McCoy
2. Where were you born and where is your hometown? I was born in Elizabethtown, KY while my dad was stationed in Fort Knox. I grew up In Apex, NC, but moved to Virginia Beach in 1982, and I’ve been here ever since.
3. What division and position do you work for? I am a shuttle driver for the Virginia Beach Convention Center
4. How many years have you worked for the CVB? 2 years
5. How many years have you worked for the City of Va. Beach? 10 years
6. What is the best vacation you’ve been on? We went to Paris, France and Barcelona, Spain two years ago. I absolutely loved every minute of it.
7. What is your favorite thing to do in the wonderful City of Virginia Beach? I love renting ocean view beach houses in Sandbridge and relaxing. I also like visiting the farms down in the Pungo area of Virginia Beach and getting fresh grown produce.
8. What is your favorite quote? ”To whom much is given, much is required.”
9. Do you have an office nickname? If so what is it? No
10. Tell us something about yourself that would surprise us: I graduated from college (Norfolk State University) last year on my 49^th It was a goal I had been wanting to achieve for a while.
11. What do you like to do for fun? Reading, spending time with my kids and grandson.
12. What is one thing you cannot resist? Fresh baked chocolate chip cookies.
13. What is on your bucket list? Take a vacation at an all-inclusive resort.
14. What is your hidden talent? It’s not really hidden, most people know that I am an awesome cook.