Tiffany’s Notes from Destinations International So Far
Hi all,
Sharing some notes from my conference with you so far.
59% of executives consider relocation by traveling to the destination for leisure/biz. DMOs and Eco Devs should be sharing strategies: target market research, perception studies, media relations, websites, digital marketing, branding, marketing strategy. How can you adopt each other’s messaging?
75% perception study respondents say they lean on first-hand experience of a destination to form location impressions. Visitors are your future community talent pool.
Vermont: “Stay to Stay” program – converting visitors to residents
https://www.thinkvermont.com/2018/03/23/stay-stay-new-vermont-initiative-convert-tourists-residents/
Source Cincinnati – mayor wanted to know who was branding city (too many departments with different brands)– Source Cinncinnati was created and is funded by several entities: Chamber, CVB and ED
- Work Here, Play Here, Live Here, Neighborhoods
https://www.thecincinnatiexperience.com/
“Digital Ambassadors” program Vermont – help locals speak positively about your destination on social media instead of a traditional ambassador program to lift social media sentiment and spread word- good advocacy program for VB?
https://aboutdci.com/2013/10/six-tips-to-launch-your-economic-development-digital-ambassadors-campaign/
Google wants to “complete the world map” and is asking us to make your own google street view- state park trails, views from water, etc.- Several CVBs getting involved in this. Free Street View camera loan program.
Six Tips to Launch Your Economic Development Digital …
aboutdci.com Have you ever heard the term “digital ambassador?” This question was asked during a recent webinar discussing the rise of the digital ambassador in economic development. |
Visit California natural disaster crisis: unite your community first. CVBs must be involved in community outreach. Show locals your industry cares about them. Then tell the world you are open for business. Only 10 vineyards were damaged in CA fires, but media coverage was so bad you thought the entire industry was down. Visit CA to share crisis matrix with DI to share with members (gauge tourism infrastructure, news coverage, social media sentiment).
Recap From June 27th Department Leadership Meeting
This is Michelle Boyette’s recap of the June 27th Department Leadership Meeting. This monthly meeting is the City Manager’s opportunity to address City Leadership. If you have questions about these notes, please contact Michelle Boyette at MBoyette@visitvirginiabeach.com or 757-385-2169
Attachments:
- Agenda
- Hurricane Preparedness PPT
- Housing Resource PPT
- FOIA/GovQA PPT
- Housing Center layout & info tri-fold
- EMS PulsePoint APP
- HR Training Flyer
Notes:
City Manager’s Perspective –
- 2018 will be a politically charged year
- 8 of 11 seats open
- City Employees
- Remember to keep political opinions and/or political predictions to yourself while in your City Role or while acting in official capacity of your position
- Please provide information through the appropriate channels as requested by political candidates
iii. City Manager will directly address any concerns regarding the overall performance of City Employees should topic arise in the during campaigns.
- City Manager stated that City Staff are intelligent, diligent and as effective as any Fortune 500 Company.
- Mid-Year Report
- Report will be distributed to Council
- No planned presentations for Mid-Year Report
Hurricane Preparedness Highlights
- FEMA Mission
- Build a Culture of Preparedness
- Ready the Nation for Catastrophic Disasters
- Reduce the Complexity of FEMA – What this means for CoVB?
- Delegation of responsibilities back to localities
- In dollars, that means potentially $45M expense for localities nationwide, i.e., reserve funding, etc.
- EOC
- New Technology (example – PW can remain at their HQ during an event and still have a seat at the EOC)
- EOC Training Compliance
- Alpha I/II Video Training Forthcoming
Housing Resource Center
- Details
- Location: North Witchduck Road
- Opening: August/Sept 2018
- Size: 60,000 sq. ft. (3 stories)
- Designer: Waller, Todd & Sadler
- Construction Contractor: S.B. Ballard
- What’s there?
- Singles Shelter (49 beds)
- Short-Term Family Housing (10 motel-style units)
- Permanenet Housing (30 1 bdr efficiency apts)
- Day Services
- Health Clinic
- Dept of Human Services Offices
- Cafeteria
- Learning Facillitiy
FOIA – GovQA
- What is GovQA?
- Online Portal for FOIA Requests
- Cloud based
- Active since January 1, 2018
- Pros
- Requests can submit online requests
- Create an account in the FOIA Request Center
- https://virginiabeachva.govqa.us/WEBAPP/_rs/(S(rk55wq5wvteqa5inf1y3xfxa))/SupportHome.aspx
- Requests can be tracked (audit trail)
iii. Requests are posted on the portal, requestors receives a link to download
- Saves time money and is green
- Pubic can see previous requests
- Only certain requests will be made public, i.e., FOIA’s released to the media outlets
- Goal is to cut down duplicate requests
DCM Cover
- Police Commendations
- Excellent work reference Bayside Prom thwarting criminal activity
- Solved 14 year old double homicide case
- EMS Pulse Point App
- What is the PulsePoint APP?
- The PulsePoint app is a virtual window into 911 communication centers and provides real-time access to emergency activity as it is occurring.
- Users can view incidents – including the current response status of dispatched units
iii. Instantly pinpoint the location on an interactive map to people in need nearby
- SCA Victim (Sudden Cardiac Arrest)- 911 contacted
- 911 system sends PulsePoint Alert
- Signal received by PulsePoint APP users
- PP users can respond to help victims before professionals get there, increasing the victim’s chances of survival
Announcements
- Don Barnett’s last day is this Friday – he is retiring after 29 years with the City
- Various new staff and summer intern introductions
- YNot Wednesdays – every Wednesday, June 6-August 29
- Tenured Supervisor’s Boot Camp – See attached Flyer
DLM – 6-27-18 GovQA Presentation FOIA -final
DLM – 6-27-18 Housing Resource Center Update
DLM – 6-27-18 HurricanePreparednessUpdate2018
DLM Housing Resource Info & Layout
DLM Tenured Supervisor Bootcamp
Virginia Beach Represented at Chamber Leadership Program Graduation
LEAD Hampton Roads, a program of the Hampton Roads Chamber, recently hosted “BRAVO!”, its annual gala celebration of the region and its leadership. Close to 400 business and community leaders gathered at the Norfolk Waterside Marriott for a reception and dinner honoring visionary leaders and celebrating LEAD’s 30th year of serving the region.
The evening culminated with the graduation of 48 business leaders who successfully completed the nine-month Signature leadership program. Court Appointed Special Advocate Administrator Season Roberts, Virginia Beach Police Captain Rio Hatfield and Convention & Visitors Bureau Public Relations Specialist Teresa Diaz were among this year’s graduates.
During the program, the First Citizen of Hampton Roads Award was presented to the Honorable Ralph S. Northam, Governor of the Commonwealth of Virginia, for his exemplary leadership. The Julian Hirst Alumni Leadership Award was presented to Jennifer Boykin, Executive Vice President of Huntington Ingalls Industries, and President of Newport News Shipbuilding. The ICON Young Professional Leadership Award was presented to Jay Jones, Delegate 89th District Virginia House of Delegates.
Congratulations are extended to all.
VBCC Event Team Takes in a Tides Game
Interns Take On Chesapeake Bay Center inside First Landing State Park
Maria Aragon took our 2018 interns from the Visitor Center, Convention & Visitors Bureau and Convention Center on a site visit of all the locations of the Visitor Center. The last stop was at the Chesapeake Bay Center inside First Landing State Park. Peggy Breslin showed them around and our interns experienced some hands-on activity at new Bay Lab.
Convention & Visitors Bureau Getting the Word Out about Virginia Beach on a Global Level
With 11 earned media placements, garnering 144,464,000 impressions with an ad equivalency of $1,336,292, the CVB’s Marketing Communications unit ends June with a bang:
- Mic.com (Reach: 2.92M) “Virginia beach’s once-endangered oysters are thriving again – and so is its culinary scene
- Washington Post (reach: 35.6M) A visitor’s guide to Washington-area beaches
- Washington Post (reach: 35.6M) – 6 boardwalks within reach of D.C. offer a path to the beach — and summer fun
- Washington Post (reach: 35.6M) – Where to eat breakfast, lunch and dinner in Virginia Beach which has also been syndicated to the Chronicle (reach: 17.2M), SFGate (reach: 11M), and San Antonio News
- Newsday (reach: 1.35M) – East Coast beaches with great boardwalks
- Fodor’s Travel (reach: 1.07M) – The 10 Best Sandcastle Competitions in America
- com (reach: 993K) – Where to Find a Great Cheap Cup of Coffee Across The Country*mentions Java Surf for Va.
- Travel Channel (reach: 2.42M) – 25 Best Beaches for Families
Our Destination Lookbook Stands Out in a AAA office in Ohio
International Live Events Association Hampton Roads Icon Award
ILEA Hampton Roads Icon Award:
- Jane was selected because she has continued to support the ILEA Organization at various levels and has been in the organization the longest amongst our chapter (21 years).
- Jane’s involvement has included;
- Member, ILEA-NYC – Chapter President – NY Metro Chapter 2001-2003
- Regional Vice President – International Live Events Association ILEA – Northeast Region2004-2005
- Former Board Member ILEA Hampton Roads Chapter and Former ILEA Nominating Committee
CVB Sales Mission DC – Humane Rescue Alliance
Jordan Vallerga with the Founders Inn & Spa and Scott Warren with the CVB Convention Sales volunteered with the Professional Convention Management Association (PCMA) Capital Chapter to make dog toys for the Humane Rescue Alliance In the Washington DC area on Monday (6/18).
With 28 volunteers, 146 donated t-shirts (used to make dog toys) and over $1,200 in cash donations, the group was able to adopt 4 cats, 4 dogs and make over 30 dog toys.