Two huge hits for Virginia Beach in the Canadian Market!
Le Journal de Montreal is a French Canadian daily tabloid newspaper published in Montreal, Quebec. It is the largest-circulating newspaper in Quebec and the highest-circulating French language daily newspaper in North America. An amazing 2-page color-spread appeared on Saturday, July 15th, the day of the week with the largest circulation, i.e. 1,397,000 readers for the print version. The web site on which the article also appeared attracts over 3.2 million unique visitors per month.
- They also featured the article on Le Journal de Montreal‘s Facebook page which has 606,217 followers and on the travel writers personal Facebook page who has 4,915 followers
- Le Journal de Montreal – 432 likes, 198 comments and 141 shares
- Le Journal de Quebec is a French-language daily newspaper in Quebec City and is printed tabloid format too. It also belongs to Quebecor and has the largest daily circulation in Quebec City followed closely by its main competitor Le Soleil.
- It has over 705,000 readers on Saturdays
- Over 1.6 million unique visitors to their web site every month.
- Le Journal de Quebec also posted our article on their Facebook page which has over 363,142 fans. We received great engagement for this point (see attached).
- Le Journal de Quebec – 187 likes, 140 comments, 49 shares
The article covers some of our key brand messages including:
- The New Virginia Beach with its three beaches, growing microbrewery and restaurant scene making the destination one which now has a whole lot more to offer than just a beach.
- Soft Adventure (Paddle to Blue Pete’s)
- ViBe Creative District
- New Earth Farm
- Chespeake Bay Distillery
- Our three beaches and their distinctive vibes and offerings
- First Landing State Park
- Ways to get here (car, plane)
- Pleasure House Oyster (very nice and elaborate coverage)
CLICK HERE to check out the presentation that Brad delivered to the VBHA General Meeting this week.
CLICK HERE to view excerpts from the new brand campaign, “Get Your Virginia Beach On!” as well as some looks at creative style guide executions from the new Simpleview CMS. Enjoy!
Congratulations to VBCC’s August Guinn (Auggie) for winning the Culture Team’s Pride Fest Tickets Contest!
Please join us in congratulating our VP of Marketing Communications, Tiffany Russell, for her big achievement in receiving her Certified Destination Management Executive (CDME) Credential at this week’s Destination Marketing Association International (DMAI) annual convention in Montreal. The CDME is the tourism industry’s highest educational achievement – focusing on senior executives of destination organizations who want to advance their careers, the curriculum concentrates on vision, leadership, productivity and the implementation of business strategies. Graduates of the program are equipped with the knowledge needed to adapt and manage the increasing change and competition facing the industry.
Members of the CVB Meetings & Conventions (M&C) team traveled to Chicago recently for a sales mission and while there, attended the annual Chicago Association Forum Honors Gala where they sponsored a photo opportunity with the attendees. Nearly 100 meeting industry professionals stopped to have their photo taken with a CVB branded beach cruiser which was later given away in a drawing. The lucky winner was Becky Perry, CFO of the American Association of Endodontists, shown here with Todd. Check out the photo gallery!
CLICK HERE to check out this great shout-out for the VBCC and the VBCC’s Director of Events, Avery Burgess, in the 2017 Facilities & Destinations SuperBook!
What’s going on? asked a guy in a suit as he walked into the Convention Center Wednesday night to attend the 19th Street corridor public meeting. He was taking note of all the girls in dance outfits with coaches, parents and siblings. June 26 – July 2 the Convention Center hosted Hall of Fame Dance Challenge, a national competition for dancers who have danced competitively all year similar to travel soccer competitions. 1400 dancers plus teachers, parents, grandparents and yes, bored siblings brought an estimated total of 4,000 visitors to Virginia Beach for competition and of course some family vacationing. A parking lot biopsy revealed autos from a collection of states other than Virginia. The girls posing by the banner came all the way from Wisconsin.
The Boynton Beach Florida based Hall of Fame Dance is also hosting National Competitions in Traverse City and Orlando this summer.