23 German Travel agents spent 4 beautiful days in Virginia Beach, all first-time visitors, their experience was one of great surprise giving Virginia Beach high scores on their evaluations. Below are some highlights of their activities and interviews of the agents. A big thank you to all of our CVB Staff who helped to organize this event. It took a lot of teamwork and was a huge success!
Fantastic news and coverage in Canada.
This three-page, 4-color spread is the result of our media deskside in Montreal in March 2016 which generated a press visit with Nicole Labbe last June.
This article came out June 8th in the July/August issue of Chatelaine magazine (Chatelaine is an English-language Canadian women’s magazine which covers topics from food, style and home décor to politics, health and relationships.) with a reach of 909,000 consumers and represents an advertising value of $34,031.
The article focuses on the following:
- Boardwalk, bike path, King Neptune and fabulous sandy beach
- Three beaches
- Fresh seafood offerings at One Fish Two FIsh
- Pleasure House Oyster experience with Chris Ludford
- Access roads to get here with recommendati0n to use route 13
- Average temperature
- Rainy Day recommendations: VAQ, Aviation Museum, F-18, outlet, Town Center and Mac Arthur Mall shopping centers
- Grommet Island
- Loonie Savers program
- Cape Henry Lighthouses
- First Landing State park with its beach, hiking trails and campground
- Sandbridge Beach – rental homes & Back Bay
- New Earth Farm and its cooking classes
- ViBe Creative district, Commune, Chesapeake Bay Distillery
- Back Bay Brewery
- Culinary offerings and recommendations: Blackened seafood, hush puppies, mimosas, orange crush & grits
Jim Coggin recently completed a Tour Operator Sales Mission calling on 25 Tour Operators in Pennsylvania.
The Culture Team went on a Thank You Tour delivering warm smiles and sweet treats to members of the CVB team. I, for one, was thrilled with my cold beverage and Oreo cookies. The culture team really puts their creative thoughts into action. Thanks for the recognition.
Here are a few shots of the Marketing Communication team’s videographer, Will Smith, in his natural habitat! This series was captured during filming for leisure production at Chicks Oyster Bar earlier this week! Despite the rain, we made it happen!
Click the link below to read the article online!
Expert Insight from Jim Coggin
For the 25th year, VBCC welcomes Starquest National Finals to Virginia Beach. More than 1400 dancers plus their families will compete on multiple stages all week.
Sharing some notes from my conference with you so far.
59% of executives consider relocation by traveling to the destination for leisure/biz. DMOs and Eco Devs should be sharing strategies: target market research, perception studies, media relations, websites, digital marketing, branding, marketing strategy. How can you adopt each other’s messaging?
75% perception study respondents say they lean on first-hand experience of a destination to form location impressions. Visitors are your future community talent pool.
Vermont: “Stay to Stay” program – converting visitors to residents
Source Cincinnati – mayor wanted to know who was branding city (too many departments with different brands)– Source Cinncinnati was created and is funded by several entities: Chamber, CVB and ED
- Work Here, Play Here, Live Here, Neighborhoods
“Digital Ambassadors” program Vermont – help locals speak positively about your destination on social media instead of a traditional ambassador program to lift social media sentiment and spread word- good advocacy program for VB?
Google wants to “complete the world map” and is asking us to make your own google street view- state park trails, views from water, etc.- Several CVBs getting involved in this. Free Street View camera loan program.
Visit California natural disaster crisis: unite your community first. CVBs must be involved in community outreach. Show locals your industry cares about them. Then tell the world you are open for business. Only 10 vineyards were damaged in CA fires, but media coverage was so bad you thought the entire industry was down. Visit CA to share crisis matrix with DI to share with members (gauge tourism infrastructure, news coverage, social media sentiment).