We wanted to share a few photos from our Marketing team as we’ve been in the field producing our FY19 Winter Campaign creative this week. Our leisure winter campaign will highlight unique experiences in Virginia Beach for visitors to enjoy on a spontaneous weekend getaway or longer visit as a remedy in curing the winter blues. The TV spots will run on traditional broadcast/ cable and also digitally through streaming video and connected TV. The photo assets captured during this shoot will be used in digital ad creative and content developed in support of the campaign. Production is set to wrap next Thursday.
For employee blog-
Check out our sports marketing campaign, Where Legends Rise, to help the sports marketing team sell the facility. Concepts by Todd Aftel with Vigilant, our contracted Creative Director.
Here are a few shots of the Marketing Communication team’s videographer, Will Smith, in his natural habitat! This series was captured during filming for leisure production at Chicks Oyster Bar earlier this week! Despite the rain, we made it happen!
Sharing some notes from my conference with you so far.
59% of executives consider relocation by traveling to the destination for leisure/biz. DMOs and Eco Devs should be sharing strategies: target market research, perception studies, media relations, websites, digital marketing, branding, marketing strategy. How can you adopt each other’s messaging?
75% perception study respondents say they lean on first-hand experience of a destination to form location impressions. Visitors are your future community talent pool.
Vermont: “Stay to Stay” program – converting visitors to residents
Source Cincinnati – mayor wanted to know who was branding city (too many departments with different brands)– Source Cinncinnati was created and is funded by several entities: Chamber, CVB and ED
- Work Here, Play Here, Live Here, Neighborhoods
“Digital Ambassadors” program Vermont – help locals speak positively about your destination on social media instead of a traditional ambassador program to lift social media sentiment and spread word- good advocacy program for VB?
Google wants to “complete the world map” and is asking us to make your own google street view- state park trails, views from water, etc.- Several CVBs getting involved in this. Free Street View camera loan program.
Visit California natural disaster crisis: unite your community first. CVBs must be involved in community outreach. Show locals your industry cares about them. Then tell the world you are open for business. Only 10 vineyards were damaged in CA fires, but media coverage was so bad you thought the entire industry was down. Visit CA to share crisis matrix with DI to share with members (gauge tourism infrastructure, news coverage, social media sentiment).
The Virginia Beach CVB is collecting testimonials on the importance of tourism, travel and hospitality on our local economy (and our quality of life) to be placed on a new tourism advocacy website and collateral. Please provide a quote to us by filling out this form.
We welcome you to share this form with others you might know (friends, neighbors, etc.).
Recent media coverage gave significant shout outs to Virginia Beach. In the first instance, USA Today (nearly 3.3m daily online readers) featured Trip Advisor’s Top 25 Best Beaches in the USA and Virginia Beach was included. We shared this article on our social platforms asking our followers to “Tell us what you love about Va Beach!” and the post performed exceptionally well:
Facebook: Reached 31,780 people organically
Instagram: Reached 10,817 people organically
Twitter: Reached 29,607 people organically
On the heels of that coverage, Virginia Beach earned great placement on the Travel Channel online (UVPM: 897K) in a story titled “Best U.S. Boardwalks.” Virginia Beach was listed alongside Santa Cruz, Coney Island, Ocean City, NJ, Hollywood Beach and Wailea.
About Virginia Beach, the writer notes: “A boardwalk with pedestrian crosswalks and its own bike path? That’s what you get when you build a 3-mile-long coastal walkway in Virginia’s most-populous city. The concrete path is lined with high-rise hotels, upscale shops, whimsical sculptures, even museums. There’s also a fishing pier, and 4 outdoor stages for summer concerts.”
These articles have been performing well on our social channels, so we’ll continue to post.
TripAdvisor, the world’s largest travel site with more than 315 million members and over 500 million reviews and opinions of hotels, restaurants, attractions and other travel-related businesses recently named Virginia Beach in their list of top 25 best beaches in the USA. While our coastal city ranked alongside beach destinations on both U.S. coasts, and across the Hawaiian Islands, we are the only East Coast beach destination north of Florida to make the cut. The story was picked by USA Today and can be found here: goo.gl/L9Wdh6. Wondering who took first place is the USA? Congratulations go to Clearwater Beach, Florida.
To see the Executive Summary of the conference please click here: http://www.prnewsonline.com/social-media-summit-exec18
We worked with Smart Meetings on a story about the culinary scene in Virginia Beach for a broader story about meetings in the state of Virginia and wanted to share the placement that ran this afternoon: Virginia’s Sizzling Culinary Scene- https://www.smartmeetings.com/destinations/105974/virginias-sizzling-culinary-scene
While it’s a broader story about the destination, we also secured a quote from a previous client as you may recall, which was also included in the story.