Hi all,
Sharing some notes from my conference with you so far.
59% of executives consider relocation by traveling to the destination for leisure/biz. DMOs and Eco Devs should be sharing strategies: target market research, perception studies, media relations, websites, digital marketing, branding, marketing strategy. How can you adopt each other’s messaging?
75% perception study respondents say they lean on first-hand experience of a destination to form location impressions. Visitors are your future community talent pool.
Vermont: “Stay to Stay” program – converting visitors to residents
https://www.thinkvermont.com/2018/03/23/stay-stay-new-vermont-initiative-convert-tourists-residents/
Source Cincinnati – mayor wanted to know who was branding city (too many departments with different brands)– Source Cinncinnati was created and is funded by several entities: Chamber, CVB and ED
- Work Here, Play Here, Live Here, Neighborhoods
https://www.thecincinnatiexperience.com/
“Digital Ambassadors” program Vermont – help locals speak positively about your destination on social media instead of a traditional ambassador program to lift social media sentiment and spread word- good advocacy program for VB?
https://aboutdci.com/2013/10/six-tips-to-launch-your-economic-development-digital-ambassadors-campaign/
Google wants to “complete the world map” and is asking us to make your own google street view- state park trails, views from water, etc.- Several CVBs getting involved in this. Free Street View camera loan program.
| Six Tips to Launch Your Economic Development Digital …
aboutdci.com Have you ever heard the term “digital ambassador?” This question was asked during a recent webinar discussing the rise of the digital ambassador in economic development. |
Visit California natural disaster crisis: unite your community first. CVBs must be involved in community outreach. Show locals your industry cares about them. Then tell the world you are open for business. Only 10 vineyards were damaged in CA fires, but media coverage was so bad you thought the entire industry was down. Visit CA to share crisis matrix with DI to share with members (gauge tourism infrastructure, news coverage, social media sentiment).